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Establishing Company
Culture for CVS |
Managing CVS Data Keys to Improving Customer Value and Satisfaction Programs |
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F A C U L T Y E X P E R T I S E Best Practices in Customer Value & Satisfaction Armed with the knowledge that it is ten times more expensive to secure new customers as opposed to maintain relationships with current customers, more and more companies are re-evaluating the importance and usefulness of customer value and satisfaction (CVS) data. Successful companies understand that loyal customers buy more, tell other customers of their experience, and loyal customers are often less expensive to serve. In short, successful companies understand that customer value and satisfaction improve the company’s bottom line and its ability to maintain a competitive position within today’s global marketplace. Follow the links below and in the bar above for more information. |
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AAEO Statement | CMU Web Policy | CBA Website | CMU Website | Credits |