Alumni Profiles

MaryAnn Rivers, B.S. marketing, ’88

MaryAnn Rivers began her career at Valassis as a marketing services specialist fresh out of college. Since then, she has risen through the ranks to become vice president of new business development and product management, leading a team responsible for more than $1 billion in product revenue.

“From my perspective, you can be a genius but still struggle to be successful in life and in business without the ability to connect with people,” Rivers said. “Central Michigan University taught me the power of effective communication and working successfully with others.”

Rivers, who was featured in Crain’s Detroit Business’ 40 Under 40 in 2001, says another key to success is knowing your unique talents and limitations.

“If you understand your strengths and weaknesses, you can capitalize on them and match your true gifts with the needs of a business,” Rivers said.

Rivers learned this lesson early as a CMU undergraduate majoring in art. Two years in, she changed her major to business after realizing she was more interested in the business side of product design and graphics.

“What a great move that was. My advice to others is know thyself and trust your instincts,” Rivers said.

Family also plays a big part in Rivers’ life. She likes “hanging out” with her husband and two children and acknowledges her parent’s positive influence.

“Through adversity, they still managed to send six kids to college, and they instilled in us a sense of curiosity for learning, confidence in our abilities, and a very strong work ethic,” she said.

Rivers doesn’t believe in chasing titles or money but in pursuing opportunities that will provide the best experiences for the future.
“My integrity and reputation are much more important to me than my title or my financial success,” Rivers said.